Your Air Miles are leaving Dauphin Liquor Mart

Good morning from the Parkland — here's what matters in Dauphin today.

Alright, everyone, you know how we usually talk about the weather or what's happening down at the Parkland Recreation Complex, but today, I heard something that’s going to impact pretty much everyone who’s ever bought a bottle of something nice for a family dinner or a Countryfest weekend. Manitoba Liquor Marts are pulling the plug on Air Miles. Seriously, after nearly three decades, those little blue cards aren't going to get you points at the Dauphin Liquor Mart anymore. They're on the hunt for a whole new loyalty program, which, honestly, feels like a pretty big deal when you think about how many of us have been collecting those points for ages.

### What This Means for Dauphin

Think about it: whether you're stocking up for Canada's National Ukrainian Festival or just grabbing a bottle of rye from the store on Main Street, a lot of folks in Dauphin have been swiping those Air Miles cards. It’s part of the routine. Now, we’re all going to have to adjust to a new way of earning rewards. It reminds me of when they changed the layout at our local grocery store — takes a bit to get used to, doesn't it?

* **Goodbye Air Miles:** You won't be earning or redeeming Air Miles at the Dauphin Liquor Mart much longer.

* **New Program Coming:** Liquor Marts are actively looking for a new loyalty partner.

* **Impact on Shoppers:** Many Dauphin residents will need to adapt their shopping habits, especially those who relied on Air Miles for travel or other rewards.

This isn't just a Winnipeg thing; it affects every single one of us in the Parkland who uses the Liquor Mart as part of our weekly errands. For a regional hub like Dauphin, where people come from all over to do their shopping, this change is going to be a topic of conversation at every coffee shop on Main Street. We’ll all be curious to see what new program they bring in and if it actually benefits us here, out past the city limits.

Tanya Kovalenko, MiTL Sports Desk.

You can bet the folks on the morning show are talking about this—catch them live at mornings.live.