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Your Air Miles at Neepawa Liquor Mart are GONE.

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Your Air Miles are about to fly away

Morning from the Beautiful Plains — here's what's blooming in Neepawa.

Okay, so I know everyone's talking about the gas tax or what's happening in Winnipeg, but did you hear that Manitoba Liquor Marts are ditching Air Miles? Seriously! I saw it on the wire this morning, and it just made me think about all those times I've been at our local Liquor Mart, right there on Mountain Avenue, carefully swiping my card, saving up for... well, who knows what? Maybe a new kitchen gadget, or that flight to see family back home. It’s a small thing, but for so many of us, it’s part of the routine, especially when you’re doing your weekly shop after a shift at HyLife.

### What This Means for Us

It might seem like a small detail, but these loyalty programs are a big deal for families budgeting carefully. Think about it:

* **Change of Routine:** We've been collecting Air Miles for nearly 30 years. That’s a whole generation of Manitobans!

* **Local Impact:** Whether you're grabbing a bottle for a backyard barbecue near the Margaret Laurence House or stocking up for a community event, every little bit helps. What will the new program be? Will it benefit local businesses or charities more directly?

* **The Hunt for New Rewards:** It's going to be interesting to see what new partner Liquor Marts choose. I hope it's something that really gives back to the people who are building up places like Neepawa.

For a town like ours, where every dollar counts and people work so hard, these loyalty programs actually matter. It's not just about getting free stuff; it's about feeling like your spending is recognized, like you're getting a little something back. We're a community that knows the value of hard work, and we deserve a loyalty program that reflects that. So, start spending those Air Miles now, folks, before they're gone!

Morning from the Beautiful Plains — here's what's blooming in Neepawa.

The crew on the morning show is definitely going to have some hot takes on this — catch them live at mornings.live.

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The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →