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Your new Dierbergs' kosher aisle is a St. Louis win

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Your Dierbergs has a kosher aisle you gotta see

Look—I'm gonna be real with you. There's a new Dierbergs in town, over there near University City, and it ain't just another grocery store. They just opened up their 28th location, and what makes this one special is how they built their kosher aisle. They didn't just guess what folks might want; they went out and *asked* the Jewish community in St. Louis what they actually needed. That’s not just good business, that’s just good neighbors.

### Why This Matters

This isn't just about groceries; it's about what makes St. Louis, well, St. Louis. We're a city of neighborhoods, of communities that hold on tight to their traditions and their people. For Dierbergs to actually sit down and talk to the Jewish Federation, to really understand what families need to keep kosher, that shows a level of respect you don't always see. It’s a testament to:

* **Local engagement:** They listened to the community.

* **Community pride:** It reinforces the presence and needs of our diverse neighborhoods.

* **St. Louis values:** We take care of our own, and that includes making sure everyone has access to what they need to live their lives according to their traditions.

This is the kind of stuff that makes you proud to be from here. It's a small thing, maybe, but it speaks volumes about how we do things in the Lou. It’s about building something that serves the people right here, right now, whether you're over in the U. City Loop grabbing a bite or out on Chippewa for some Ted Drewes. That's the Lou — we're still here and we're not leaving.

The crew on the Morning Wire just might be talking about this – catch 'em live at mornings.live.

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More from Marcus Jeffries

The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →