The Buzz · Barrie Civic Wire

That Doug Ford LEGO video is a deepfake. Do you care?

You won't believe what's happening with political deepfakes

Good morning from the gateway — Lake Simcoe's awake, the 400 is already packed, and Barrie's got growing pains. Let's talk about it.

Okay, so here's what's actually happening: we're seeing this wild situation unfold in Ontario politics with AI-generated videos, like the "Gravy Plane" parody that's been everywhere. It's got this super catchy country song and shows Doug Ford in LEGO form, and it's racked up hundreds of thousands of views. Now, this isn't just some funny internet video, right? This is a deepfake. It's using artificial intelligence to create something that looks real but isn't. And it's not just about making a politician look like a LEGO character; it's about the potential for these tools to create narratives that aren't true, and spread them like wildfire.

This is a big deal, especially for a city like Barrie that's growing so fast, with another 3,000 units approved on the south end, and so many new people moving in who might not know the local political landscape. We're already dealing with so much information flying around, and when you add AI into the mix, it gets really complicated. How do you know what's real when a video or audio clip can be made to look and sound perfectly authentic, even when it's totally fabricated? It makes me think about how we get our news, how we trust sources, and what happens when the lines blur completely. Traffic on Bayfield is up 40% since that subdivision opened, and the information highway feels just as congested.

### What This Means for Barrie

* **Trust in Local News:** It makes it harder for people to trust what they see and hear, even from legitimate sources. * **Civic Engagement:** When information is easily manipulated, it complicates how residents engage with city council meetings or understand development proposals for areas like the waterfront. * **Local Elections:** Imagine these deepfakes showing up during a municipal election campaign, targeting candidates trying to make a real difference for Lake Simcoe or addressing the housing crisis.

This isn't just some big-city Toronto problem; this is going to affect us right here in Barrie. We need to be more critical than ever about what we consume, especially when it comes to our local leaders and the issues shaping our city, from the Spirit Catcher to the new developments popping up near the 400.

That's the buzz from the gateway.

Tara Fenn-Orillia, MiTL Sports Desk.

The Morning Wire crew digs into this every day — catch them live over at mornings.live!

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