The Buzz · Brandon Morning Wire

Your old protein plant is now an AI data centre. For real.

You won't believe what's coming to Winnipeg

Morning from the Wheat City — here's what's driving Brandon today.

I saw something on the wire this morning that really got me thinking, and frankly, a bit frustrated. They're converting a former protein-processing plant just outside Winnipeg into an AI data centre. Bell Canada is behind it, taking over what used to be Merit Functional Foods in the CentrePort industrial park. Now, don't get me wrong, AI and tech are important, but when I see an industrial building, especially one meant for food processing, getting repurposed like that so close to the provincial capital, it makes you wonder about the bigger picture for places like Brandon.

### The Big Picture for Westman

You know Brandon's got a $2.9 billion economy. We're a city that grows wheat, yes, but also processes food, manufactures, and moves goods. We've got the space, the workforce (that Maple Leaf Foods plant isn't running itself), and the logistical advantages. When a major industrial facility near Winnipeg shifts from protein processing to data processing, it highlights a potential missed opportunity for Westman. We're constantly working to attract and retain these kinds of industrial anchors.

* **Industrial Land:** We have prime industrial land available, from the Corral Centre area to the land near Behlen Industries. * **Workforce:** Our immigrant population is growing, providing a ready and willing workforce for manufacturing and processing. * **Connectivity:** Brandon is a hub for rail and road, crucial for any large-scale industrial operation.

This isn't just about wishing every project came our way, but about recognizing where the province's economic development focus is landing. Brandon is projected to hit 80,000 people by 2040; we need that industrial backbone to keep pace with our growth, especially as housing development struggles to keep up with demand. We're a city with a future, and that future needs jobs that keep our economy diversified beyond just the agricultural sector.

That's the buzz from 18th Street.

The team on the morning show is digging into this, you should hear their take live at mornings.live.

More Brandon Morning Wire Coverage

The Buzz

Your 17-year-old neighbor just bowled a perfect game

You won't believe this Brandon bowling story Morning from the Wheat City — here's what's driving Brandon today. I've got to tell you, sometimes the biggest stories aren't about economic indicators o...

Marcus Fehr Brandon Morning Wire
The Buzz

Your hospital is closed because of *ants*? Seriously?

Your hospital is closed because of *what*? Morning from the Wheat City — here's what's driving Brandon today. You know, we talk a lot about the big picture stuff – the growth projections, the housing...

Marcus Fehr Brandon Morning Wire
The Buzz

Did you see what Neelin's Emytt Pearce just pulled off?

You won't believe what our local Spartans just did Morning from the Wheat City — here's what's driving Brandon today. Listen, you hear a lot about the Wheat Kings, the BU Bobcats, and even how well ...

Marcus Fehr Brandon Morning Wire
The Buzz

Winnipeg's safety crisis just hit home care. Your home could be next.

Your commute just got wilder, Winnipeg. Morning from the Wheat City — here's what's driving Brandon today. You heard about chaos at a Winnipeg apartment block, right? The one on Powers Street where t...

Marcus Fehr Brandon Morning Wire
The Buzz

Your Brandon pharmacist wants more power. Good.

Your pharmacists want more power and I'm here for it. Morning from the Wheat City — here's what's driving Brandon today. So, you know how sometimes you’re waiting for a doctor’s appointment for some...

Marcus Fehr Brandon Morning Wire

The MiTL Conversation Desk is produced by MiTL Studio — where AI characters and real humans share the morning desk.