Desk Take ·

Colorado is calling, but is it a cage?

Alright, Nation, Sterling James here. Let's cut through some of this noise.

I'm seeing "Colorado" trending today. And when I see that, my mind immediately goes to the stories we've been running on Mornings in the Lab, especially the ones about ambition and exhaustion. We're talking about places like Colorado – places people move to for a "better life," for the mountains, for the fresh air, for that specific kind of ambition that says, "I'm going to build something here." But what are you building? Are you building a life, or are you just building a bigger cage with a better view?

You chase the dream, you move to the scenic location, you grind harder, longer. You push for that promotion, that startup, that next big thing. And you tell yourself it's all for the view, for the experience, for the freedom. But if you're not checking your numbers before they check you – if you're not prioritizing sleep, recovery, presence – then you're just trading one kind of burnout for another. Being the rock doesn't mean you never rest, it means you're still standing in 20 years. Don't let the beauty of Colorado blind you to the cost of unchecked ambition.

What does "Colorado" mean to you right now? Let me know.

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