Did you hear about this wild idea from Duck Lake, eh?
Okay, so I just read this story that made my eyebrows just about hit the ceiling of my kitchen, and believe me, that's saying something. The town of Duck Lake, up there northeast of Saskatoon, tried to sell its actual name. Like, for real. They set a deadline, put out feelers for bids, and figured some big company would pony up $10 million to rename the entire town after themselves. And you know what happened? Absolutely nobody bid. Not a single soul.
<h3>Seriously, No Bids?</h3>
Can you even imagine? Ten million bucks to change the name of an entire Saskatchewan town. Now, I love a good prairie town, and Duck Lake has its history, for sure, being central to some pretty important moments in our province's past. But to think someone would pay that much to slap their corporate name on the sign as you drive past? It just feels… well, it feels like a very Saskatchewan thing to try, and then a very Saskatchewan thing for it to get no traction. It's like trying to convince a Rider fan to cheer for anyone else – it's just not gonna happen, eh?
* **The Big Ask:** $10 million was the minimum bid. That's a lot of cheddar for a town name. * **The Deadline:** Passed on Tuesday with no takers. * **The Implication:** Does this mean our small towns are priceless, or just not worth a corporate rebrand? I'm leaning towards priceless, or maybe just too stubborn to be bought out.
It makes you wonder what kind of company they thought would go for it. "Welcome to 'Tim Hortons Lake,' population 600." It's just not right, eh? This whole thing speaks to a certain… honesty, I guess, that we have here. We might be a bit quirky, but we're not about to sell off our identity, even if it means missing out on ten million dollars. Sometimes, a town's name, like a good old Bushwakker beer, is just fine the way it is.
This is Darlene Chicken-Lawson, reporting for the MiTL Sports Desk.
You know, the gang on the Morning Wire would have a field day with this one – you can catch them live every weekday at mornings.live.