The Buzz · Saskatoon Morning Wire

Duck Lake tried to sell its name for $10M. Guess what happened?

You won't believe what this town tried to sell

Okay, so this is actually wild. You know how everyone in Saskatoon is always trying to make a name for themselves, or for their business? Well, imagine trying to make a name for your *entire town* by selling it. That's exactly what the town of Duck Lake, just a hop and a skip northeast of Saskatoon, tried to do. They put out a call for bids, expecting some company to drop ten million dollars to rename the whole place. Ten million dollars! For a town name!

<h3>The audacity of it all!</h3>

But here’s the kicker, the part that makes me genuinely laugh and then immediately feel bad: *nobody* bid. Not a single company, not even one of those energy giants always looking for a new tax break, put in an offer. The deadline passed, and Duck Lake remains, well, Duck Lake. Saskatoon is a city that will invite you to a farm-to-table dinner and then make you defend the concept of a city for twenty minutes, but even *we* aren't trying to sell our name. It makes you wonder what kind of pitch they were making. "Come for the history, stay because you bought the town!"

* **The Big Idea:** Duck Lake wanted $10 million for naming rights. * **The Outcome:** Zero bids. Zilch. Nada. * **The Lesson:** Some things, like a town's name, might just be priceless (or, you know, not worth $10 million to a corporation).

Saskatoon — seven bridges, two rivers, and something happening you haven't heard about yet. This whole thing just feels so... Saskatchewan. You can almost feel the collective shrug from the prairies. It’s like they thought, "Maybe someone will bite!" Meanwhile, we're here on Broadway, arguing about which coffee shop has the best oat milk latte, and Duck Lake is out there trying to sell itself like a particularly ambitious startup. Bless their hearts.

The MiTL Morning Crew always has the wildest takes on things like this – check them out at mornings.live.

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