The Buzz · Selkirk Morning Wire

Selkirk, your Liquor Mart Air Miles are gone. What's next?

Your Liquor Mart points are changing, Selkirk

Morning from the Interlake — here's what's happening in Selkirk today. You know, you go into the Selkirk Liquor Mart down on Main Street, maybe grabbing some pickerel rig and a cold one for the weekend, and you probably don't even think about those Air Miles anymore. But for nearly 30 years, they’ve been part of the deal. Now, Manitoba Liquor Marts are pulling the plug on Air Miles and looking for a new loyalty program. This isn’t just some corporate decision for Winnipeg; it’s going to impact how we shop right here.

It’s interesting because for so long, collecting those Air Miles was just… what you did. You got points on everything, from groceries to your beer run before heading out to the lake. Now, after almost three decades, that partnership is ending. It makes you wonder what’s next, and if this new program will actually benefit folks in Selkirk who are just trying to get a little something back on their everyday purchases. It’s not just about getting free flights anymore; people want immediate value, especially with how hard everyone’s working these days.

* **What This Means for Selkirk Shoppers:** * Your existing Air Miles balance from Liquor Mart purchases will still be honored according to Air Miles' terms. * Manitoba Liquor Marts will be searching for a new loyalty program partner. * Expect updates on when the Air Miles program officially ends for Liquor Marts and what the new program will look like.

This matters in Selkirk because, while we're close to Winnipeg, we rely on our own services and local stores. We're not just driving down Henderson Highway for every little thing. Folks here on Manitoba Avenue, or out past the steel mill, they’re going to be curious about what kind of rewards they can actually get, something that feels worthwhile for our community. It’s a small thing, but these loyalty programs add up, especially when you're stocking up for a weekend at Selkirk Park or a fishing trip up the Red.

Nolan Chicken, MiTL Sports Desk, Selkirk.

The crew on the morning show are always talking about changes like this — catch their take live at mornings.live.

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