You won't believe what's happening with Air Miles.
Morning from Swan Valley — here's what matters in the northwest.
You know, it feels like everything is changing these days. But some things, you just expect to stay the same. Take Liquor Marts and Air Miles. For almost 30 years, those two have been tied together like the Swan River and the Assiniboine. Now, word out of Winnipeg is the Liquor Marts are pulling the plug on Air Miles, saying they're looking for a new loyalty program partner. It's a quiet shift, but for folks in Swan River, and all across the Parkland, this is a bigger deal than it might seem to city people.
### Why This Matters for Us
Think about it. We’re five hours from Winnipeg. When you’re making your trip into town, or maybe just popping down Main Street, you’re often thinking about how to stretch every dollar. Air Miles, for many, was part of that calculation. Whether you were saving up for a flight out of Brandon or just a small gift for the grandkids, it felt like a little something extra for your regular purchases.
Here's what this change really means:
* **No more miles on your spirits:** Any purchases at the Swan River Liquor Mart, or the smaller stores in Minitonas or Bowsman, won't be earning you Air Miles anymore. * **New program coming:** Liquor Marts say they're looking for a new loyalty partner. We'll have to see what that looks like and if it offers any real value to our community. * **Rethink your loyalty:** For those who’ve been collecting for decades, it’s a moment to step back and think about where your loyalty points really come from.
This isn’t just about a few points; it’s about a program that was woven into the fabric of daily life for many in the valley. We're used to being self-sufficient, but we also appreciate when a program actually benefits our remote location. What replaces it needs to be just as good, or better, for the people who make this valley home.
The early crew on the morning show are talking about this right now — catch their take live at mornings.live.