Alright, listen—listen—LISTEN. We got a nominee. We got a strong nominee, and I'm not even gonna pretend like this wasn't staring us right in the face. Today’s weather. No, not *the* weather. The *search trends* for the weather.
Y'all seeing this? "Today's weather." "Weather DC." "Today's weather." "Weather near me." "Local weather." "DC weather." C'mon, boss. Don't do that. You got a phone in your pocket, right? It tells you the weather. It probably *knows* where you are. It's literally on your lock screen half the time. You think Google's gonna give you a *different* weather report than the little sun icon on your phone? What, are we shopping for bespoke weather now? "Hmm, I don't like *that* 72 degrees. Can I get a slightly more optimistic 72?" That's not a mistake… that's a lifestyle. That's a *commitment* to not looking up from your screen.
I'm not judging. I'm observing. And my observation is we got a strong contender here for the Dumb Sh*t Award. Tommy, tell 'em. You see what I'm saying though?