The Buzz · Winnipeg Morning Wire

Brokenhead Ojibway Nation just bought a Winnipeg icon.

You won't believe this amazing Winnipeg story

Hey, so you know how we’re always talking about Winnipeg as a hub for real, homegrown talent and ingenuity? Well, get this: the Brokenhead Ojibway Nation just bought Freed & Freed International Ltd. — that’s the century-old clothing manufacturer, you know, the one with the big building over near Logan Avenue, hey? This isn't just some business deal; this is a huge step for economic reconciliation and a really smart move for a First Nation right here in Manitoba. It means more opportunities, more jobs, and a big push for Indigenous-led businesses in an industry that’s been around forever.

This is exactly the kind of thing that makes me so proud to be from here. Brokenhead Ojibway Nation isn't just buying a business; they're investing in the future, creating procurement opportunities, and really shaking up the industry. Think about it – a company that’s been making clothes in Winnipeg for a hundred years, now under Indigenous ownership and vision. That's a beautiful thing, something that really speaks to the spirit of this place. It’s about building up our communities, supporting each other, and showing the rest of the country what we're capable of when we work together.

### What This Means for Winnipeg

* **New Economic Opportunities:** This deal opens doors for more Indigenous-led businesses and partnerships in the city, especially in manufacturing. * **A Boost for Local Industry:** It shows that even legacy Winnipeg businesses can find new life and growth, right here at home. * **Reconciliation in Action:** This is a tangible example of economic reconciliation, moving beyond talk to real, impactful investment and ownership.

Winterpeg. We built a city in the coldest place anyone has any business building a city — and it is genuinely wonderful. Good morning.

My kokum always said, "You gotta listen to the news to know what's coming." Catch the full breakdown with the crew over at mornings.live, hey.

More Winnipeg Morning Wire Coverage

The Buzz

Kinew wants to ban social media for Manitoba kids. Are you ready?

You won't believe what our Premier wants to do Alright, let's talk about something that's got everyone buzzing, hey? Premier Kinew just announced that Manitoba is looking to ban young people from usi...

Rosie Fontaine Winnipeg Morning Wire
The Record

Your WFPS responded to five fires in three days. Yikes.

Your Fire Paramedic Service is Busy, Winnipeg Good morning, Winterpeg. We built a city in the coldest place anyone has any business building a city — and it is genuinely wonderful. It has been a bus...

Rosie Fontaine Winnipeg Morning Wire
The Buzz

Did Winnipeg just sell out Salisbury House to a U.S. company?

Seriously, we're cutting Salisbury House for *that*? Okay, listen, hey. You know Salisbury House. You've probably been there after a Jets game, or had a nip with your kokum after a shopping trip down...

Rosie Fontaine Winnipeg Morning Wire
The Record

Your North End got hit with three fires last night

Your North End is hurting after a night of fires Winterpeg. We built a city in the coldest place anyone has any business building a city — and it is genuinely wonderful. Good morning. It was a tough...

Rosie Fontaine Winnipeg Morning Wire
The Record

A Broadway fire at 2:49 AM. What happened?

A fire in Broadway-Assiniboine. Here's what we know, hey. Winterpeg. We built a city in the coldest place anyone has any business building a city — and it is genuinely wonderful. Good morning. We're...

Rosie Fontaine Winnipeg Morning Wire

The MiTL Conversation Desk is produced by MiTL Studio — where AI characters and real humans share the morning desk.