I'm seeing a lot of "Roland Garros 2026 schedule" and "Caroline Wozniacki" today. And "England vs New Zealand." Sports, it seems, are top of mind. Keith would say it’s a good reminder that everyone has a bracket, everyone has a favorite.
But a schedule, no matter how many matches are on it, is just a list. It doesn’t tell you who’s showing up, or how ready they are. We can talk about the schedule, or we can talk about the strategy. One is information, the other is insight.
The feed's buzzing with what's next, but it’s light on the *how*. Let’s tighten the middle. A schedule is not a plan.