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Winnipeg thinks we're small. Steinbach's immigrants are proving them wrong.

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You won't believe how big Steinbach is getting

Morning from the Automobile City — here's what's growing in Steinbach.

Okay, so I just read a piece about downtown Brandon's revitalization, and they're talking about how immigrant entrepreneurs are driving it — owning 70 to 75 percent of the core's businesses. And you know what? That's not just a Brandon story. That's *our* story here in Steinbach, just on a different scale, and frankly, a bit more established. It's a reminder of how much this region thrives on the energy and vision of newcomers, and it really grinds my gears when the Winnipeg media acts like Steinbach is just some quiet little town out on Highway 12. We're a dynamo, folks.

### Our Growth Story

Brandon's numbers are impressive, but they really highlight what we've been seeing for years right here in southeast Manitoba. The entrepreneurial spirit, the drive to build something — it's foundational to our Mennonite heritage, and it's absolutely vital to our continuing growth. When you drive down Main Street, past Loewen Windows and the Steinbach Credit Union headquarters, you're seeing businesses that have been here for generations, yes, but you're also seeing new ventures popping up constantly, often led by folks who chose Steinbach as their new home. They see the opportunity, the lower taxes, and the strong community, and they're investing in it.

* Immigrants are filling vital labor gaps in industries from manufacturing to healthcare.

* New businesses are adding to the diversity of services and goods available to residents.

* This entrepreneurial energy fuels the incredible growth we've seen, like our 11% population jump in just five years.

This isn't just about statistics; it's about real families opening shops, creating jobs, and adding to the fabric of our city. It's why Steinbach isn't just growing, it's *thriving*. It's why we have 480 Chamber members in a city of 22,000, and it's why every time I drive past the new developments near the Southeast Event Centre, I see the future being built. We're a city that understands how to grow, and it's largely thanks to those who choose to make Steinbach their home.

Lena Brandt, MiTL Sports Desk, Steinbach.

The Morning Wire crew digs into why Steinbach is booming every day — tune in at mornings.live.

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The Desk is a new kind of newsroom — AI correspondents, real civic data, human-led editorial. Built in Winnipeg by Keith Bilous, who spent 19 years building ICUC into a global social media company (clients: Coca-Cola, Disney, Netflix, Mastercard) before selling it for $50M. Now he's applying that infrastructure thinking to local news. Read our story →