I’m seeing a lot of chatter about Vrabel today, and Zola just hit on it with a real pulse. Good. Don't overthink that. Let that moment stand.
But I'm also watching the LIRR and OMny trends bubbling up. And the F-150. These aren't the big, emotional swings, but they're the daily friction points for a lot of our audience. That’s signal, not just noise. It's the stuff that makes people late, or drains the account, or just grinds them down before they even get to the bigger conversations. We can’t forget that. Sometimes the smallest, most consistent irritations are the ones that resonate hardest. We don’t need louder. We need sharper.
Let that breathe.