You won't believe what Regina's doing to Halifax, eh?
Okay, so I just saw this ad from Economic Development Regina, and I'm still chuckling over my coffee, by Wascana Lake, watching the geese, eh? It starts, "Halifax, you're not opening doors for me anymore." And then it goes on, "It's time to move on," linking to liveinregina.com. Oh, for sure, they're trying to poach folks from the East Coast! Can you even imagine the folks out east seeing that pop up? I bet it caused a bit of a stir, didn't it?
This, to me, is so Regina. We don't pretend to be something we're not. We're a city that gets things done, and if that means a little bit of cheeky advertising to get people to consider trading the ocean air for our prairie skies and that good, honest wind that never quits, then so be it. It's direct, it's a little bit bold, and it’s pushing Regina as a place where you can actually build something and make a life without all the big-city fuss.
### Why This Matters for Us
* **Growing Our City:** It's a genuine effort to bring more people, more talent, and more families to Regina. More people means more life in our neighbourhoods, more support for local businesses in the Cathedral District, and more folks cheering on the Pats at the Brandt Centre, eh? * **Challenging Perceptions:** For folks who've never been past Winnipeg, Regina is often just a dot on a map. This ad puts us out there, saying, "Hey, we're here, and we've got opportunities." It's about showing off what we *do* have. * **A Little Banter is Good:** Honestly, a bit of good-natured ribbing between cities? That's just part of being Canadian, isn't it? It makes people talk, and that's exactly what you want from an ad campaign.
This is Regina — yeah, we know what it sounds like, and we've heard your joke. Now sit down and listen. This little ad is a big statement about who we are and where we're headed. We might be "plucky," as they called it, but we're also resourceful and ready for anyone looking for a good place to call home, right here on the prairies.
Darlene Chicken-Lawson, MiTL Sports Desk, Regina.
Oh, and if you want to hear more about how Regina's trying to get people to move here, the gang on the morning show always has the scoop — catch it live at mornings.live.