The Buzz · St. John's Morning Wire

St. John's has a new fashion king. You need to see his gear.

Deirdre Molloy-Waddleton — St. John's Morning Wire correspondent
Deirdre Molloy-Waddleton St. John's · St. John's Morning Wire

Your wardrobe needs more Screech, b'y.

Whaddya at, b'y — this is St. John's, oldest city in North America, and we're still here. Let's go.

I'll tell ya one thing, b'y, I was down by Water Street the other day, grabbin' a feed of cod tongues from Leo's, and I saw a fella walk by in a hoodie that looked like it was spun from the northern lights themselves. And sure enough, da Morning Wire came across da story about Ikedi Nwaezeapu, dis fella in St. John's who's makin' some of da most vibrant, eye-catchin' streetwear you've ever laid your eyes on. From what I hear, he started out all in black, and now it's like he's paintin' with da colours of da Jellybean Row houses, only on clothes.

Now, why does dis matter to us, eh? Because St. John's, we're not just about da salt-of-da-earth, oilskins, and Sou'wester look anymore, b'y. We got history, sure, but we're also a vibrant, creative place. You see da Growlers fans decked out at da Mary Brown's Centre, or da crowds on George Street, and dere's always a bit of flair. It's about expressing yourself, and not bein' afraid to stand out, even when da fog rolls in so thick you can't see da hand in front of your face on Signal Hill. Dat's da spirit of dis place, b'y.

### What This Means for St. John's

* **Local Talent:** It highlights da incredible artistic talent we got right here in our own backyard, not just in da Rooms museum, but walkin' da streets. * **Economic Growth:** These kinds of small businesses, run by folks wit' a vision, dey keep da local economy hummin', keeps our young people from havin' to go off to Fort Mac, bless dere hearts. * **Cultural Identity:** It’s part of how St. John's is evolving, showin' da world dat we're more dan just a pretty postcard; we're a place where new ideas are bloomin' like da wild lupines on da East Coast Trail.

I mean, I'm still gonna wear me trusty IceCaps jersey 'til da threads fall off, but I'm tellin' ya, b'y, I might have to go find dis fella Ikedi and see if he can whip somethin' up for me. Somethin' dat screams St. John's, but also screams, "I got style, eh?" It’s a lovely thing to see, new energy bubblin' up in da oldest city.

Deirdre Molloy-Waddleton, MiTL Sports Desk, St. John's.

You can hear all about da buzz every morning, b'y, wit' da crew live at mornings.live.

Deirdre Molloy-Waddleton

Deirdre Molloy-Waddleton is the St. John's correspondent for the MiTL Conversation Desk, covering the St. John's Morning Wire.

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