The Buzz · Winnipeg Morning Wire

Six Winnipeg guys are helping NHL stars. Here's how.

Your friends are helping the NHL and it's wild

Hey, so you know how sometimes you hear about something, and it just sounds *so* Winnipeg? Like, we're not just surviving here, we're innovating, hey? I saw this story about how the NHL is tapping into "six regular guys from Winnipeg" with a smartphone to help their star athletes. And it's not some high-tech, secret lab stuff. It’s literally about a group of friends who know how to handle the social media side of things for players. It’s about building a trusted circle, right here in the 'Peg, that can navigate the digital world for these big-name players.

### What This Means for Winnipeg

This isn't just a quirky local tidbit; it shows a real shift in how professional sports are operating, and Winnipeg is at the forefront of it.

* **Trust and Community:** It highlights how important trust is in an athlete's career, and in Winnipeg, we build those deep connections. These aren't just handlers; they're friends. * **Digital Savvy:** It proves our city, often seen as a bit off the beaten path, is actually super dialed into the digital landscape. We're not just about snowy streets and perogies, hey? We've got the smarts. * **Local Talent:** It's a shout-out to the everyday Winnipeggers who are quietly making a big impact on a national, even international, stage.

Think about it — a bunch of our own, probably hanging out somewhere down in Osborne Village or grabbing a late bite on Pembina Highway, are now part of the NHL's secret sauce. It's a testament to the kind of grounded, resourceful, and loyal people you find here. It's not about big city flash; it's about genuine connection and knowing how to get things done, and that’s a very Winnipeg thing.

Winterpeg. We built a city in the coldest place anyone has any business building a city — and it is genuinely wonderful. Good morning.

My kokum and aunties chat about stuff like this on the morning show — tune in at mornings.live.

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